Archive For The “Marketing and sales” Category

Slideshare in your marketing strategy

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Slideshare in your marketing strategy

In the race for increasing the audience, it seems almost impossible to find other ways to make your content marketing reaches your audience often the quality and probability of success if you are not on Facebook, Twitter, Linkedin and Instagram. However, there are other social networks that can be the big difference in your company,…

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What is endomarketing?

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What is endomarketing?

Endomarketing is an institutional marketing strategy oriented to internal actions in the company. It is also called internal Marketing and seeks to improve the image of the company among its collaborators, culminating in a motivated team and reducing the turnover. Endomarketing is one of the most effective ways to reduce turnover (employee turnover rate) and…

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Basic principles of Web design

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Basic principles of Web design

Responsible web design is a great solution when it comes to solving multi-screen problems, but solving this from the perspective of impressions is a little more difficult. There is no fixed size of the pages, no millimeters, centimeters, much less any physical restriction that needs to be resolved. The projection of a site through pixels…

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Data journalism

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Data journalism

Data journalism is a modality of digital news production that uses large databases to produce pieces of content focused on informational correlations, as well as using graphical and interactive resources to make the User viewing experience of news consumer. “Journalism is dying.” “Newspapers of extensive tradition and recognition are closing their doors in various parts…

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Meta description

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Meta description

When you create a website or blog to make known anything-services, products, ideas, reviews, reflections, etc.-, expects that this content is known and visited by as many people as possible. And to get your page is popular without having to invest in the media, you can make use of the techniques of SEO (Search Engine…

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SEO for videos

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SEO for videos

When it comes to SEO no longer doubt that this is one of the best investments in digital marketing that a company can do. But, perhaps something that still takes a lot of surprise is the fact that SEO is also very important for a successful video strategy. The videos are a trend that is…

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Service Marketing

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Service Marketing

You’ve probably heard someone say that marketing is the soul of the business. But that is not to say that all entrepreneurship should be promoted in the same way. Each company has different circumstances that need to be taken into account when it comes to setting up a successful marketing strategy. For example, the service…

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Instagram ads: Learn to conquer your audience

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Instagram ads: Learn to conquer your audience

You can make many ads on Facebook, Twitter, LinkedIn and many other social media. Instagram is one of the new members of this group and as a good professional, you will not want to stay behind. Many studies and tests have been conducted since 2013 in countries like the United States and the UK to…

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Home Page optimization

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Home Page optimization

On any corporate site. three pages are critical to the sales process: The home page, the start pages. and the “about “. In the event that the client can trust the company and make it execute any action (whether it is the realization of a purchase itself. filling a form, signing a newsletter, attending a…

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SMART goals: in your marketing department

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SMART goals: in your marketing department

Tracking marketing goals for your company is a complex task. It is necessary to project an ambitious future, capable of maintaining motivation and constant growth. But you can’t be too dreamy and propose unattainable goals, which instead of motivating your team, will leave you with a feeling of frustration. Setting the right goals is the…

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